Root isn't your average juice brand; it’s a high-energy celebration of raw, organic ingredients. The goal was to move away from the "quiet" earthy tones typically associated with organic products and instead embrace the vibrant, electric colors found in nature.

I developed a visual identity that uses bold typography and a saturated color palette to reflect the literal "root" ingredients—beets, turmeric, and ginger. The result is a project brand that feels revitalizing and exciting.